Shining a light on K-Beauty: Discover the philosophy behind Korean Skincare!

Reading time: 4 min

Ready to dive into the realm of K-Beauty? Whether you're already a Korean Skincare enthusiast or just dipping your toes into the world for the first time, we've got your back!


By now, you’ve probably heard of Korean Beauty with its famous 10-step skincare routine, mesmerizing glass skin trend, and the wonders of its hydrating skincare products – the real magic of K-Beauty. But if this is the first time you’re reading about it, fear not! Sit back, relax, and let Jess Beauty be your guide to unraveling the mystery behind this trend and how you can incorporate it into your everyday routine.


K-Beauty was originally a term that encompassed all products crafted in Korea, known to be a leading force in the world of skincare and its always-evolving discoveries. However, over the last decade, this phenomenon has become the talk of the skin-enthusiast-town (or the world), and along with it, so has the unique approach Koreans take to their beauty rituals.


Initially, K-Beauty's popularity spiked due to its revolutionary 10-step skincare routine, a secret to timeless beauty rooted in the country’s deep-seated cultural obsession with healthy skin. Fueled by years of scientific progress, this routine ensures your skin appears ageless. It's not merely a routine; it's a lifestyle that has swept the globe. Over time, it evolved to a more minimalistic approach, following people's desire for a less-fuss skincare routine.



So, what’s the difference between Korean and American skincare? 


Contrary to what people believe, Kbeauty is all about self-care. Unlike the West, Koreans view beauty as a necessity, not a luxury. They are taught at a young age to take care of their skin by dedicating time and diligence to customizing their routines. It’s a more holistic approach, focused on consistency and achieving results over the long haul. 


Aiming for the long run: Kbeauty is all about achieving healthy, glowing skin by treating the root of the problem. Korean skincare routine centers on hydrating and layering products gently to treat our skin’s problems and absorb the nutrients it needs. Korean beauty means being aware, knowledgeable, and diligent with our body’s needs. 

Customize it: Kbeauty focuses on improving the skin from the inside out by maintaining and nourishing a healthy environment. It’s based on understanding our skin’s type and needs, being aware of the ingredients that work for us and what don’t. Identifying these ingredients helps us understand the patterns to build on and create the layering process we are all familiar with!


Powerful Ingredients: Kbeauty uses natural and innovative products that are not always chemically driven. With the focus on repairing and strengthening your skin barrier, Korean skincare tends to contain soothing and hydrating ingredients, such as ceramides, vitamins, hyaluronic acid, niacinamide, and others to achieve that hydrated, glass skin look.




Jess Beauty: Innovating the concept of Kbeauty 


With this philosophy in mind, Kbeauty-based brands like Jess Beauty are paving the way for a routine that promotes a healthy skin environment and caring for our overall health. Our core focus is to use natural ingredients such as coconut, avocado, squalene, aloe extract, shea butter, argan oil, and many more to create unique recipes tailored to our skin’s particular needs.  It's not about having more products than you can count but rather about using the ones that work for your unique necessities in the right order. 

Jess Beauty products are designed to tailor our skin’s needs and cover different stages of our skincare routine, including:





Our Face Reset Cleanser is a soft gel cleanser made with moisturizers and naturally derived ingredients that will nourish and cleanse your skin.

Hydrating Serums: 


The revolutionary Shine Bright Serum not only moisturizes your skin, but also restores its vitality, guards against discoloration and dark patches, and promotes a beautifully even skin tone. 



Nutrition and moisturizers:


Guaranteeing instant relief after sweating and intense heat and providing extended moisture and nutrition to prevent skin dehydration, our Post-Workout Gel Mask will make your skin look firmer, shinier, and clearer than ever; becoming an essential ingredient of your post-workout routine.


Solar Protection:


Whether you’re enjoying the sunshine or exploring the outdoors, our updated Let it Sun SPF 50 + Sunscreen formula ensures effective sun protection. Beyond protection, it guards against sun damage and prevents skin aging. 


And much more!

Everyone's skin and lifestyle are different; the most important thing is to find a routine that works for YOU and only you, whether that be 3, 5, 10 steps, or somewhere in between! 


Let Jess Beauty’s revolutionary K-Beauty-based products be your experienced guide through your skincare journey. Also, don’t forget you're already beautiful; be patient with yourself, and the results will come!  

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