Glow up safely: Navigating Gen Alpha’s Skincare Craze

Reading time: 8 min

Move over dolls, tea parties, and dress-up games: there's a new viral trend capturing the attention of young tweens. High-end skincare products have become the latest obsession, sparking controversy and raising eyebrows among parents and guardians alike.

In today's world of Tik Tok  glam and beauty benchmarks, it's totally expected to see Gen Alpha, the youngest crew on the block, getting all hyped up about skincare. They're not just watching their folks' routines anymore—they're scrolling through influencer feeds, soaking in every skincare tip and trick like little sponges. But hey, grown-ups, it's time to hit pause and have a real talk. As adults, parents, and guardians, it's crucial to consider the potential dangers and determine what age-appropriate skincare looks like for the newest generation.

The Rise of Gen Alpha Skincare

Picture this: you're scrolling through your feed, and suddenly, you spot a five-year-old applying moisturizer like a pro. Sounds familiar? That's the reality for Gen Alpha, born into a world where beauty and wellness are as accessible as their favorite cartoons, and where beauty trends are constantly evolving. With access to information at their fingertips, they're eager to experiment with skincare routines, mimicking what they see around them. Many of them look up to older women's beauty routines and want to copy what they do. From applying moisturizer to trying out DIY face masks, their curiosity knows no bounds. 

But wait, is it all fun and games? Not exactly. You see, children's skin is delicate and still developing, making it more susceptible to irritation and allergic reactions. Many skincare products contain active ingredients that may be too harsh for young, sensitive complexions, and slathering on these potent products can spell trouble, leading to redness, dryness, or allergic reactions. 

Plus, let's not forget the psychological side of things. Introducing skincare routines too early can inadvertently send the message that beauty equals happiness, setting unrealistic standards and putting unnecessary pressure on our tiny tots. It just adds to the never-ending cycle of consumerism and an early feeling of needing to live up to certain beauty standards shown on social media every day.

 It's like a loop: they see something, they want it, and then they feel like they need to look a certain way. 

Let's dial it back and focus on what really matters: nurturing our kids' confidence from the inside out. It's not about how many fancy potions they use; it's about teaching them to love themselves, flaws and all. Real beauty shines from within, and no amount of skincare can beat that.

Age-Appropriate Skincare

So, when is it appropriate for Gen Alpha to start a skincare routine? While there's no one-size-fits-all answer, dermatologists generally recommend keeping it simple and gentle until adolescence. This means focusing on basic habits like eating healthy, drinking plenty of water, washing our faces with gentle products, and applying sunscreen to shield our bodies from harm. If delving into the realm of early anti-aging routines piques your interest, then this article is a must-read!


Sunscreen isn't just for beach days—it's a daily essential and is crucial from an early age.  Opt for a broad-spectrum sunscreen with SPF 50 like Jess Beauty’s Let it Sun SPF 50+ Sunscreen. This powerful sun ally is crafted for all ages and contains aloe extract with anti-inflammatory properties that can help alleviate redness caused by sunburn. It provides relief to irritated or sensitive skin, reducing redness and inflammation. Let It Sun also leaves no white cast! Its lightweight and gel-like consistency is perfect for easy application, even for kids! Encouraging wearing hats and protective clothing outdoors also helps form good habits and protects our children against the harmful effects of UV radiation. 

Entering the Teen Ages

As children approach their teenage years and their skin matures, they can gradually introduce additional products like gentle cleansers or exfoliators to buff away dead skin cells, or acne treatments to keep those pesky breakouts at bay, under the guidance of a dermatologist or skin care professional of course. 

At this stage in life, our revolutionary  C Bomb Vitamin C Moisturizer takes the lead, locking in moisture and supporting your teen's superhero skin barrier to ensure its overall well-being and resilience.

Remember, this is all about keeping the skin healthy and glowy so teens can be teens, and focus on everything else this exciting time throws their way!

The Bottom Line

While the Gen Alpha skincare craze is understandable, it's essential to approach it with caution and mindfulness. Parents and guardians play a crucial role in guiding their children towards healthy skincare habits while protecting their delicate skin from unnecessary harm. Encourage open communication about self-esteem, beauty ideals, and the importance of inner confidence. Teach them that skincare is about self-care, not about conforming to unrealistic standards set by social media.

In the end, helping Gen Alpha develop a healthy relationship with skincare sets them up for a lifetime of self-love and confidence, inside and out.

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