What is "clean beauty"?

Reading time: 6 min

Clean beauty is something that you probably heard, and actually it’s what we do here in Jess Beauty. It has been gaining popularity in the past few years because people are becoming more conscious of what they put on their skin and its impact on their health and the environment. 



Just as we carefully choose what we eat, it's crucial to be aware of what we put on our skin. Skincare is essential, and using products with good ingredients is a step towards healthy skin.

So, What exactly does it involve? Is it just the natural beauty or is there something more?



As we said before, in JessBeauty we specialized in Clean Beauty, so we can talk hours and hours about this! But to keep it simple: clean beauty means products free from harsh chemicals like paraben, sulfates and synthetic fragrances.



This involves using natural ingredients that come from plants and earth minerals. Are you interested? perfect, now we can keep talking. Read below!   




What Exactly Does Clean Beauty Mean?




It's used to describe every form of skincare that is free of harmful chemicals. Clean beauty is a methodology that promotes the use of natural and ethical products to care for the skin while avoiding the unnecessary amounts of chemicals and pollutants. It combines  the quality and natural focus of the traditional skin care beauty industry with the benefits of a healthy lifestyle and environment awareness. 




Does Clean Beauty Have To Be All-Natural?



Labeling a product as "natural" does not guarantee its safety or effectiveness. Natural ingredients can not be suitable for your skin type. So it's important to do some research and test them on your hand before using them on your face.



Clean beauty ingredients do not necessarily have to be organic



This basically means that the skincare brands choose the natural ingredients declared safe to use in cosmetics, but also cruelty-free and environment-friendly.



However, we took Clean Beauty a little bit FURTHER and BETTER. All our products in Jess Beauty are: 

  • Derived from plants.
  • Vegan.
  • Not tested on animals.
  • Fragrance and alcohol free.
  • Eco-friendly.
  • Sourced sustainably.
  • Paraben free.
  • Ocean friendly. 



Why Clean beauty?  



So why does clean beauty matter? There are several reason, but let’s start with the big three: 

  1. Clean beauty means high-quality and sustainable products, this provoques a revolution in the industry that forces more and more manufacturers to avoid using any harmful ingredients.
  2. Involved process that are not so harmful to the environment.
  3. Avoids Ingredients that can cause hormone problems.
  4. More traceability, you can be sure where everything you are putting on your skin comes from!
  5. They are gentle and don't cause any irritation and redness on skin.



How to get started with clean beauty?


Cleansers: whether face or body wash if they contain sodium lauryl sulphate (SLS) can irritate your skin. Always check the product's ingredients and buy an SLS-free cleanser for daily skin care routine.

Moisturisers:  For daily skincare routine choose moisturizers with natural ingredients instead of ones with fillers like petroleum and synthetic additives. Only select those items that are nutrients and are better for your skin, like our 

Skin Care Routine: Begin Skincare routine with those products that can not harm your skin with harsh chemicals.

At JessBeauty, we offer a range of products that can help you to build a routine with safer, vegan and more eco-friendly options. 




Which Ingredients do you never find in JessBeauty's Products?



There are two main ingredients that are harmful for your skin in any cosmetic or skincare products are sodium lauryl sulphate (SLS) and parabens.


Many people with sensitive skin experience skin irritation, due to the presence of SLS. SLS is known to cause skin irritation, endocrine disruption, and reproductive toxicity. Look for products that mention sulphate free labeled. 



Sulfates are a very strong chemical that is used in many cosmetics and body wash and shampoo etc because it's a cleansing agent. 




On the other hand, Parabens have been linked to hormone manipulation and are generally considered harmful by industry specialists. This is found mostly in cosmetics and skincare , hair care products. Parabens have been linked to cancer, reproductive toxicity, and endocrine disruption. It is recommended that you switch to a gentle face wash or another softer skin care option which are labeled “paraben-free”.



What ingredients should you avoid?



The answer is simple, you should avoid ingredients, which are not declared to be safe, to use our safest, gentle products like, Face Reset Cleanser and C Bomb Vitamin C Moisturizer

  1. Parabens phthalates
  2. Sulfates
  3. Fragrance
  4. Talc
  5. Silica
  6. Hydroquinone
  7. Refined petroleum



How to switch to clean beauty products?



You can transform your skin by switching to clean beauty products, there are a few things you can do. First, read the ingredients of your cosmetics and skincare products. Make a checklist of those ingredients and find new ones more suitable for your skin on Jessbeauty.com

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